Print marketing has become a lost art. Marketers know everything there is to know about digital marketing, but have forgoted how to get the most out of tangible print marketing.
I have written a book about print marketing and have identified 6 principles that can be applied to any printed piece to increase its effectiveness as a communication piece. This book will help printers to talk to their customers in a different way about print, and help marketers make more sophisiticated choices when developing the print element of the next marketing campaign.
If you want to review the book before launch and have the opportunity to read a prerelease version and give feedback on it enter your details below.