Articles written by experts in graphic design and print production, as observations on visual merchandising, and retail marketing.
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How Green is Your Reading?
by Daniel Edwards on
A story caught our eye recently about how global hotel chain Marriott International has made the decision to no longer deliver newspapers to the doors of its’ guests, unless the guest specifically requests it. The reason for the change? Too many unclaimed newspapers left in the hallways, which in turn is not great for the [...]
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Custom strut-card shapes
by Team Posterboy on
This one’s just going to be a quick post but we thought it might be good to cover custom cut-out strut cards. They’re not something that necessarily springs to mind when you think of strut cards, and yet they’re so easy to do. Typically, a strut card will be rectangular – generally A3 or A4 […]
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Why you should never send artwork as a Word document
by Team Posterboy on
OK, I should start by saying that Microsoft Word is a great piece of software. It can do a huge range of things and it will make some very professional-looking documents if you know how to wield it. We’ve actually got a bit of a die-hard Word fan in the office here. But even our […]
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A bit about the stock we use at Posterboy
by Team Posterboy on
This post's title speaks for itself: today we're going to give you a quick run through the main stocks we use, from a technical and eco perspective. These stocks are all environmentally responsible, most of them certified by the Forest Stewardship Council (FSC) or Programme for the Endorsement of Forest Certification (PEFC), and we've included links [...]
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How to choose a logo colour that will print (or, should I use a spot colour?)
by Daniel Edwards on
There are a lot of articles out there that talk about the psychology of colours and the cultural significance of different colours. Colours do have cultural significance that each society places on them, that gives additional meaning to some colours based on context. Yellow can mean happiness in one context, and cowardice in another. Red can […]
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How to add bleed in Corel Draw
by Team Posterboy on
In our experience, almost all poster designs have either some colour or an image that goes right to the edge of the page on at least one side. To be able to achieve that in print, the final artwork you send will need to include bleed. We talked briefly about bleed in the recent post […]
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Setting up your artwork for print
by Team Posterboy on
You might also be interested in… How to add bleed in Corel Draw Why you should never send artwork as a Word document A guide to preparing files for print (external site), which includes tips for preparing files in InDesign
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Sweeping changes in sustainable paper production
by Team Posterboy on
Here at Posterboy Printing we’re pretty passionate about sustainable business practices and protecting the environment. As a printing company, it comes as no surprise that one of the biggest products used in our industry is paper – and let’s face it, paper has had a pretty chequered history when it comes to sustainable production practices. [...]
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Strut-card notepads
by Daniel Edwards on
How Strut Cards can help Promote your Business If you’re not in the printing industry the words “strut cards” probably mean nothing to you. What are they? They’re self-standing display cards produced in thick, 2mm heavyweight cardboard, usually as an A4 or A5 size. These are great counter-top or shelf advertisements for your business and [...]
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