Custom branded wrapping paper is an excellent way to get your business branding into new places. Wrapped gifts at a networking event that will sit in front of possibly hundreds of potential clients or referrers is one excellent use. Associating your brand with charitable giving through charity run giving trees is another. Perhaps not for a business but for a family with many kids. You can personalize the wrapping paper for each child, so there is no confusion, and the design is relevant to you kids interests.
Check out our article about custom wrapping paper for more information.