Description
Sending your message in an envelope gives the document additional gravity, because every important communication will come to you via the mail. Every household has a dedicated area to store and display mail in, and letters are kept on average for 3 weeks before being disposed of. Studies have shown that even people who think that they don’t look at direct mail marketing, will look at recieved mail, including marketing mail, 3 to 5 times before they throw it away. So if you think direct mail doesn’t work because you don’t look at it, chances are you’re wrong, it does work and you do look at it, which means your mailing list will lookg at it as well.
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